Press Release: Northstar-at-Tahoe™ Resort and Sierra-at-Tahoe® Resort Form Strategic Partnership with Powhound.com
March 11, 2008 - Truckee, CA - Powhound.com, a new classified ads and community website for skiers and snowboarders, has formed a strategic partnership with Northstar-at-Tahoe Resort and Sierra-at-Tahoe Resort, two of California's premier ski resorts. The resorts have invited Powhound.com to help promote their deals and promotions by creating custom resort profiles and posting classified ads that are relevant to their customer segments.
On January 15, 2008 Powhound.com launched a new classified ad and community website with the goal of helping skiers and snowboarders find the best deals on lift tickets, lodging packages and equipment at Lake Tahoe, Calif. and Nev. area ski resorts. The site offers a free and easy way for people to post ads that focus on the needs of people who are passionate about skiing and snowboarding.
"As early adopters of new web strategies, we are interested in partnering with Powhound.com to tap the potential of consumer-generated online content and classified ads," says Colleen Dalton, E-Business Marketing director at Booth Creek Ski Resorts, which operates Northstar-at-Tahoe and Sierra-at-Tahoe Resorts.
Northstar-at-Tahoe Resort, consistently rated a top North American ski resort, is a year-round destination resort situated near the North Shore of Lake Tahoe, approximately 200 miles from the San Francisco Bay Area. Sierra-at-Tahoe Resort, recognized for its terrain parks and half pipes, considered some of the best in the nation, is situated 83 miles east of Sacramento and 187 miles from the San Francisco Bay Area.
"We're pleased to partner with Northstar® Resort and Sierra-at-Tahoe because they are two of California's leading resorts," says Max Shu Teasdale, founder & CEO of Powhound.com. "We foresee building a long-term relationship with both resorts that will benefit our target market of avid skiers and snowboarders, offering them some of the best deals and information around."
About Powhound.com
Powhound.com is a free classified ad and community website for skiers and snowboarders. The website includes deals, travel information, ski resort profiles and user ratings and reviews. Powhound.com is a supplier member of the
National Ski Areas Association (NSAA) and
Snowsports Industries America (SIA). For more information, visit
www.powhound.com or email
info@powhound.com.
About Northstar-at-Tahoe™ Resort
Northstar-at-Tahoe Resort is becoming one of the finest year-round destination mountain resorts in North America offering activities for all ages. With 83 trails spread across 2,490 acres, world-class terrain parks and snow sports including alpine and telemark skiing, snowboarding, cross-country skiing, snowshoeing and tubing,
Northstar® Resort is fun for all. The resort also offers summer activities including mountain biking, golfing, scenic lift rides for sightseeing and hiking, horseback riding, fly-fishing and much more. And, with the new
Village at Northstar™ featuring shopping, dining, special events and a 9,000 square foot skating rink,
Northstar Resort offers something for everyone.
Northstar-at-Tahoe Resort is located on Highway 267, just six miles north of Lake Tahoe and six miles south of downtown Truckee. For more information on Northstar Resort, call 1.800.GO.NORTH™ (1.800.466.6784) or visit NorthstarAtTahoe.com.
Sierra-at-Tahoe® Resort: Part of the Solution
Known for its wind-protected slopes, incredible tree skiing, family programs and parks and pipes that are among the best in the nation,
Sierra™ Resort is committed to being part of the solution to environmental conservation. Environmentally responsible operations that include parking spots reserved for guests driving hybrid vehicles and the use of eco-friendly cleaning products resort-wide let our guests know that we care about the land around us as much as they do. We have also partnered with the Bonneville Environmental Foundation and the National Forest Foundation to offer our guests a convenient way to offset their greenhouse gas emissions.
The closest major resort to Sacramento,
Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall. For more information, visit
www.SierraAtTahoe.com or call 530.659.7453.
Contact:
Margaret Skillicorn
530-550-7578
margaret@paragonpr.net
